Adidas Steps Further into Web3 with Exclusive Gaming NFTs

By: cointrust|2025/05/08 12:45:01
0
Share
copy
Adidas has expanded its presence in the Web3 space through a new collaboration with Xociety, a third-person shooter game with role-playing elements. As part of this initiative, the global sportswear brand is launching an exclusive collection of non-fungible tokens (NFTs), designed specifically for the upcoming game. These digital items will allow players to enhance their in-game experience by customizing characters with virtual Adidas-themed outfits.The NFT collection includes stylized apparel such as black hoodies and neon tracksuits, all bearing the official Adidas branding. These digital assets are being launched on the Sui blockchain and will be distributed through mystery boxes. Each box will contain a varied number of clothing sets depending on its rarity, with categories such as Uncommon, Rare, Epic, and First. Minting for these NFTs will begin on May 16, 2025, at 9 a.m. ET through Tradeport, a prominent marketplace within the Sui ecosystem.A New Chapter in Adidas’ Digital StrategyThis initiative marks a continuation of Adidas’ strategic ventures into blockchain and NFT technology. The company had previously introduced its Metaverse collection, signaling an early interest in integrating digital assets into its broader branding strategy. With the current partnership, Adidas is reinforcing its role in the convergence of gaming, fashion, and blockchain technology.Holders of these NFTs will be able to personalize their characters in Xociety, adding a layer of individuality and immersion to the gaming experience. This customization capability aligns with modern gaming trends where players seek more control over their in-game identities.Xociety, the game at the heart of this collaboration, is backed by well-known supporters in the blockchain and gaming industries, including Hashed, Spartan, and KRAFTON. The game is expected to offer dynamic gameplay along with real-time rewards, further emphasizing its alignment with Web3 values. The reward model is structured around a revenue-sharing mechanism that distributes benefits based on in-game spending, allowing players to earn rewards while contributing to the game’s success.adidas x @xocietyofficial is more than a collab — it’s a statement.Web3 gaming isn’t coming. It’s here.And it’s dripping in culture, identity, and onchain permanence.Built on Sui. Built for the future. https://t.co/RxGgBuHnVI— Sui (@SuiNetwork) May 6, 2025 Leveraging Sui Blockchain for Efficiency and ScaleBy choosing the Sui blockchain for this drop, Adidas and Xociety are making a calculated move to ensure scalability and efficiency. Unlike traditional blockchains that use an account-centric architecture, Sui employs an object-centric design. This structure allows for high-speed processing and lower transaction costs—two essential features for mass adoption in digital gaming environments.The use of blockchain also means that all digital clothing items are verifiable, tradable, and uniquely owned by each player, reflecting core principles of decentralization and user empowerment in the Web3 ecosystem.Global Appeal and Digital Branding SynergyThe collaboration also has broader implications for Adidas’ global branding strategy. The inclusion of iconic apparel in a digital format is expected to resonate with audiences across Asia, South America, and Europe—regions with growing interest in both blockchain technology and gaming. Through this partnership, Adidas continues to build deeper relationships with online communities, particularly in gaming environments where digital identity and ownership are increasingly important.As the boundaries between physical products and digital experiences continue to blur, Adidas’ partnership with Xociety demonstrates a commitment to exploring new frontiers of brand engagement. By integrating fashion into blockchain-powered gaming, the company is not only diversifying its offerings but also contributing to the evolving landscape of interactive digital experiences.The post Adidas Steps Further into Web3 with Exclusive Gaming NFTs appeared first on CoinTrust.

You may also like

LALIGA Match Report: Vinícius scores as 10-man Real Madrid secure a 3-2 comeback victory in Madrid derby

In the early hours of March 23, 2026, Round 29 of LALIGA delivered a headline clash at the Santiago Bernabéu. Real Madrid hosted their local rivals, Atlético de Madrid, in a high-stakes encounter. Under referee José Munuera, the match unfolded at a fierce pace, packed with physical duels and momentum swings. After a five-goal thriller, Real Madrid held firm for a 3–2 home win, taking all three points. They remain second on 69 points, now four behind leaders Barcelona.

From a numbers standpoint, Real Madrid stayed composed under pressure, completing 526 passes with a 52.4% share of possession. Atlético struck first in the 33rd minute through Lookman. After the break, Real Madrid flipped the game: Vinícius converted a penalty to level, then Valverde fired them ahead. Molina pulled Atlético back on level terms, but Vinícius stepped up again in the 72nd minute to seal the win. Late drama followed as Valverde saw red, forcing Real Madrid to defend deep with ten men through the final stretch. Atlético's aggressive approach—12 fouls and 4 yellow cards—kept the pressure on, but they couldn’t stop the comeback.

WEEX Insights: As the official LALIGA partner in the Hong Kong and Taiwan regions, WEEX sees this win as a masterclass in control under pressure. Even after a red card and constant attacks, Real Madrid stayed sharp and executed with precision. That same discipline—staying calm in volatile moments and acting with clarity—reflects the core trading mindset WEEX stands for. LALIGA fan campaigns are coming soon—celebrate the game with WEEX.

About WEEX

Founded in 2018, WEEX has developed into a global crypto exchange with over 6.2 million users across more than 150 countries. The platform emphasizes security, liquidity, and usability, providing over 1,200 spot trading pairs and offering up to 400x leverage in crypto futures trading. In addition to the traditional spot and derivatives markets, WEEX is expanding rapidly in the AI era — delivering real-time AI news, empowering users with AI trading tools, and exploring innovative trade-to-earn models that make intelligent trading more accessible to everyone. Its 1,000 BTC Protection Fund further strengthens asset safety and transparency, while features such as copy trading and advanced trading tools allow users to follow professional traders and experience a more efficient, intelligent trading journey.

Follow WEEX on social media

X: @WEEX_Official 

Instagram: @WEEX Exchange

 Tiktok: @weex_global 

Youtube: @WEEX_Official 

Discord: WEEX Community 

Telegram: WeexGlobalGroup

LALIGA Match Report: Araujo seals 1–0 win as Barça tighten grip on top spot

In the early hours of March 22 (Beijing Time), Barça edged Rayo Vallecano 1–0 at Camp Nou in a key Round 29 clash. The hard-earned win lifts Barça to 73 points, strengthening their hold on first place.

Barça controlled the game with 61% possession and a sharp 89% passing accuracy (460 passes). Rayo pushed back with intensity, earning 9 corners, but Barça's defense stayed solid. Yellow cards for Raphinha, Yamal, and Cubarsí highlighted the physical edge of the match. Second-half subs like Rashford and Olmo added fresh energy to help see out the result. Rayo remain 14th on 32 points.

WEEX Insights: As the Official LALIGA Partner in HK & TW, WEEX sees Barça’s 89% passing accuracy as a clear example of high execution with minimal error. Staying precise under pressure and finding the breakthrough reflects the same disciplined approach used in rational trading.

LALIGA interactive campaigns are coming soon—stay tuned with WEEX ⚽️

About WEEX

Founded in 2018, WEEX has developed into a global crypto exchange with over 6.2 million users across more than 150 countries. The platform emphasizes security, liquidity, and usability, providing over 1,200 spot trading pairs and offering up to 400x leverage in crypto futures trading. In addition to the traditional spot and derivatives markets, WEEX is expanding rapidly in the AI era — delivering real-time AI news, empowering users with AI trading tools, and exploring innovative trade-to-earn models that make intelligent trading more accessible to everyone. Its 1,000 BTC Protection Fund further strengthens asset safety and transparency, while features such as copy trading and advanced trading tools allow users to follow professional traders and experience a more efficient, intelligent trading journey.

Follow WEEX on social media

X: @WEEX_Official

 Instagram: @WEEX Exchange 

Tiktok: @weex_global 

Youtube: @WEEX_Official 

Discord: WEEX Community 

Telegram: WeexGlobalGroup

These days, even hackers are losing money

Although hackers possess excellent skills and can complete a meticulous harvest in a matter of hours, the market does not care where the chips come from; in the face of a bear market, everyone is treated equally.

Arm Chips In-House: Rewire News Brief

For Intel and AMD, the x86 Moat Just Got a Little Less Secure

IOSG: Stablecoin Reshaping Asia Cross-Border Payments? Strategic Landscape and Investment Opportunities Analysis

Stablecoins have not truly addressed the two core pain points of domestic settlement and exchange rate conversion.

\$73 Billion OpenAI Aims for IPO: Drops Sora, Snubs Disney, Puts Microsoft in Risk Factors

Altman is Telling a Growth Story in Subtraction

Popular coins

Latest Crypto News

Read more