Bitcoin Adoption Among Businesses to Hit $330B by 2029, Says Bernstein

By: crypto economy|2025/05/06 22:30:02

TL;DRBernstein projects that companies will invest $330 billion in Bitcoin over the next four years, driven by MicroStrategy’s example. Small companies are leading this trend, seeing BTC as an opportunity to grow and hedge against inflation. Even giants like Meta and Amazon will face internal votes to decide whether to add Bitcoin to their corporate reserves.In a new report, investment firm Bernstein forecasts that by 2029 companies will have allocated around $330 billion to buying Bitcoin for their treasuries. This movement would be spearheaded by companies like MicroStrategy, which has pioneered this strategy, and followed by small and mid-sized businesses looking for an innovative path to growth in a context of low expansion rates.Currently, public companies hold about 720,000 BTC, with MicroStrategy alone controlling more than 555,000. According to Bernstein, the firm could allocate another $124 billion in the coming years, after doubling its capital raise plan from $42 billion to $84 billion through 2027. The enthusiasm on Wall Street about this plan suggests that the Bitcoin bet is no longer seen as a mere experiment but as a serious strategic move. Furthermore, the growing crypto-friendly environment in the United States is helping more companies adopt Bitcoin as a store of value against high inflation and currency depreciation, consolidating its role in global markets. Analysts also highlight the impact of regulatory clarity, which has encouraged institutional players, family offices, and hedge funds to participate.Small Companies Leading The Bitcoin StandardThe report highlights that small companies, especially those with limited growth but strong cash reserves, see Bitcoin as a rare opportunity to generate value. Firms like Metaplanet, Semler Scientific, and KULR Technologies have already begun adopting this strategy, gradually accumulating BTC as a key part of their balance sheets. Meanwhile, companies like GameStop and Rumble have announced plans to adopt the Bitcoin standard, though they have not yet begun purchasing BTC.Tech Giants Under Shareholder PressureAlthough major tech companies like Apple, Amazon, Meta, Microsoft, and Nvidia have yet to take the leap, some shareholders are pushing them to allocate part of their cash to Bitcoin. In fact, Meta and Amazon will vote this month on whether to include it in their corporate treasuries. Although similar proposals recently failed at Microsoft, the very fact these debates are happening reflects how far crypto has advanced in the corporate world. Bitcoin adoption is no longer just a fad: it’s a financial revolution in progress.

On March 4, 2026, DDC Enterprise Limited (NYSE American: DDC) today announced preliminary, unaudited full-year financial performance for the year ended December 31, 2025. The company expects to achieve record revenue and record positive adjusted EBITDA, primarily driven by continued growth in its core consumer food business and overall margin improvement. The final audited financial report is expected to be released in mid-April 2026.

2025 Full-Year Financial Highlights

Revenue: Expected to be between $39 million and $41 million, reaching a new company high.

Organic Growth: Excluding the impact of the company's strategic contraction of its U.S. operations, core revenue is expected to grow 11% to 17% year over year.

Gross Profit Margin: Expected to be between 28% and 30%, reflecting continued operational efficiency improvements.

Adjusted EBITDA: The company expects to achieve a positive full-year result in 2025, a significant improvement from a $3.5 million loss in 2024, mainly due to rigorous cost controls and a higher-margin sales mix.

Core Consumer Food Business Performance

In 2025, DDC's core consumer food business maintained strong operational performance.

The company also disclosed Core Consumer Food Business Adjusted EBITDA, a metric that further excludes costs related to its Bitcoin reserve strategy and non-cash fair value adjustments related to its Bitcoin holdings from adjusted EBITDA to more accurately reflect the core business performance.

In 2025, Core Consumer Food Business Adjusted EBITDA is expected to be between $5.5 million and $6 million.

Bitcoin Reserve Update

In the first half of 2025, DDC initiated a long-term Bitcoin accumulation strategy, holding Bitcoin as its primary reserve asset.

As of December 31, 2025: The company holds 1,183 BTC.

As of February 28, 2026: Holdings increased to 2,118 BTC

Today's additional purchase of 65 BTC brings the company's total holdings to 2,183 BTC

DDC Founder, Chairman, and CEO Norma Chu stated, "We are proud to have closed 2025 with record revenue and positive adjusted EBITDA, demonstrating the steady growth of the company's consumer food business and the ongoing improvement in profitability. We are building a disciplined, growth-oriented food platform and strategically allocating capital to Bitcoin assets with a long-term view, aligning with our core beliefs. We believe that this dual-track model of 'Steady Consumer Business + Strategic Bitcoin Reserve' will help DDC create lasting long-term value for shareholders."

Adjusted EBITDA Definition
For the full year 2025, the company defines "Adjusted EBITDA" (a non-GAAP financial measure) as: Net income / (loss) excluding the following items:· Interest expense· Taxes· Foreign exchange gains/losses· Long-lived asset impairment· Depreciation and amortization· Non-cash fair value changes related to financial instruments (including Bitcoin holdings)· Stock-based compensation

About DDC Enterprise Limited

DDC Enterprise Limited (NYSE: DDC) is actively implementing its corporate Bitcoin Treasury strategy while continuing to strengthen its position as a leading global Asian food platform.

The company has established Bitcoin as a core reserve asset and is executing a prudent, long-oriented accumulation strategy. While expanding its portfolio of food brands, DDC is gradually becoming one of the public company pioneers in integrating Bitcoin into its corporate financial architecture.

Uncovering YZi Labs 229 Investment: Over 18% of the portfolio is already inactive, with an average project transparency score of 78

In terms of strategic direction, YZi Labs has begun to extend into areas such as AI and stablecoins, but overall it is still in the layout and validation stage.

Trump Backs Crypto Bill, SEC Halts Leveraged ETF, What Is the English-Speaking Crypto Community Talking About?

What Was Hot in the Last 24 Hours Among Expats?

OpenClaw Floods Into Polymarket, Some Making Tens of Thousands Per Month

Are you ready to venture into Polymarket and dive into the shrimp farming craze?

Understanding Trump's "Warfare Playbook": Ten Signals Investors Must Know

Debriefing Trump's series of conflicts over the past year, this article outlines ten stages of Trump's conflict strategy, revealing the underlying logic between war, market fluctuations, and eventual negotiation.

Iranian Missile Heading Toward UAE, Claude Also Within Range

On March 1st, an Iranian missile struck an Amazon data center in the UAE. On the same day, Claude experienced a worldwide outage.

Successive Core Team "Heroes" Depart, Has Aave's DAO Dream Crumbled?

「This is not a matter of right or wrong, but rather a situation where existing governance mechanisms have not provided an effective resolution when interests and positions are misaligned.」

Is This the Year of the Robot? A Deep Dive into Robotics Projects

What are some noteworthy projects in the Robotic Race track?

When AI Takes Over Money: Bitcoin Becomes the "First Choice," Fiat Is Left Out

AI's view on "what makes a good currency" is already quite consistent.

AI Trading in Live Markets: 4 Lessons From a WEEX Hackathon Top 10 Finalist

AI trading meets real markets. Explore 4 lessons from a WEEX Hackathon Top 10 finalist on surviving volatility, trusting AI models, and building smarter crypto trading systems.

MegaETH Co-founder: 48 Hours After Leaving Dubai, I Reassessed the Entire Crypto Space

In an era of technological upheaval, rather than pursuing the "legitimacy" co-opted by power, it is better to sharpen the blade and build parallel systems that truly expand individual sovereignty.

AI within artillery range

“The cloud” is a metaphor, but the data center isn’t.

March 4th Market Key Intelligence, How Much Did You Miss?

Taking Stock of Crypto's Washington Power Players: Who is Advocating for US Crypto Regulation?

These institutions have jointly defined the industry's underlying values, marking the U.S. crypto industry's shift to a "professionalized, ecological, and refined" era of policy gamesmanship.

DDC Enterprise Limited Announces 2025 Unaudited Preliminary Financial Performance: Record Revenue Achieved, Bitcoin Treasury Grows to 2183 Coins