- Buy Crypto
- Markets
Futures- Spot
- Copy Trade
- Earn
- More
Coinbase Named Exclusive Crypto Partner for Riot Esports
By: cryptotale org|2025/05/07 16:00:10
0
Share
Coinbase becomes the exclusive crypto partner for League of Legends and Valorant global events.The partnership introduces custom in-game segments and crypto-themed fan activations.Riot Games and Coinbase aim to enhance fan engagement through Web3 innovations and rewards.Coinbase has taken a major step into the esports world by partnering with Riot Games as the exclusive crypto exchange for global League of Legends and VALORANT events. The agreement marks a major return of cryptocurrency sponsorships in competitive gaming following Riot’s prior FTX deal, which collapsed in 2022.The announcement comes ahead of the VALORANT Masters tournament in Toronto, which kicks off on June 7. As part of the agreement, Coinbase will sponsor key segments across Riot’s esports platforms, which include League of Legends’ Mid-Season Invitational, Worlds, and First Stand, as well as VALORANT’s Champions Tour events.Leveling up.Coinbase is now the exclusive crypto exchange for @lolesports and @ValorantEsports global events. pic.twitter.com/jHLGVULYrj— Coinbase (@coinbase) May 6, 2025Further, Coinbase will also deliver in-game features such as Econ Report for VALORANT and Gold Grind for League of Legends. Each segment will share the real-time economic insights of each game to help the audience understand the teams’ strategic methods and in-game decision-making.Coinbase will also offer fans exclusive rewards through digital drops. These include redeemable icons, emotes, and the chance to win travel packages to major competitions. The collaboration will extend to social media campaigns and broadcast activations throughout the esports season.The company hinted at future innovations powered by Web3. Although details are limited, Coinbase stated that it plans to explore how blockchain tools can enhance the esports experience. Riot and Coinbase will collaborate on activations that span technical integrations and community-focused promotions.This partnership follows Riot’s seven-year crypto sponsorship with FTX that ended abruptly when FTX filed for bankruptcy in 2022. The original contract was reportedly valued at around $100 million, but much of the funding never materialized.Related: Coinbase Takes Stand on Crypto Privacy in IRS Data CaseNow, Riot turns to Coinbase to fill the crypto sponsorship gap. Riot described Coinbase as a digital-first company with a strong record in sports partnerships. The exchange has previously collaborated with the NBA, WNBA, Golden State Warriors, and Formula One’s Aston Martin Aramco team. Further, it also has ties to Team Liquid, a prominent name in esports. By joining forces with Riot Games, Coinbase deepens its presence in competitive gaming, especially among Web3 audiences. With League of Legends and VALORANT boasting large fan bases, Riot and Coinbase hope to engage digital-native communities through content, giveaways, and blockchain-enabled experiences. According to both companies, the goal is to support esports growth while educating players and fans about digital assets. For Coinbase, the move offers brand visibility and engagement with millions of esports fans worldwide, while Riot expects to deliver fresh, interactive content in a fast-evolving digital economy.The post Coinbase Named Exclusive Crypto Partner for Riot Esports appeared first on Cryptotale.
You may also like
2025 South Korea CEX Listing Post-Mortem: Investing in New Coins = 70% Loss?
The 2025 South Korean exchange's new token listing performance is structurally similar to Binance's, with no significant differences.
BIP-360 Analysis: Bitcoin's First Step Towards Quantum Immunity, But Why Only the "First Step"?
This article explains how BIP-360 reshapes Bitcoin's quantum defense strategy, analyzes its enhancements, and discusses why it has not yet achieved full post-quantum security.
50 million USDT exchanged for 35,000 USD AAVE: How did the disaster happen? Who should we blame?
Due to a fatal flaw in the transaction path, a $50 million DeFi operation was executed with almost zero protection, resulting in nearly the entire amount of funds evaporating in a tiny liquidity pool.
The Cryptographic Past of the Middle East
Reality is often more exciting than fiction.
Resolving the Intergenerational Prisoner's Dilemma: The Inevitable Path of Nomadic Capital Bitcoin
When the baby boomer generation collectively sells off, who will become the "greater fool" in the next round of asset crashes?
Who Will Control AI? Why Decentralized AI May Be the Only Alternative to Government and Big Tech
AI has become critical infrastructure, and governments and corporations are competing to control it. Centralized development and regulation are entrenching existing power structures. The Web3 community is building a decentralized alternative — distributed compute, token incentives, and community governance — before that window closes.
Vitalik wrote a proposal teaching you how to secretly use AI large models
Vitalik believes that in the AI era, users should not have to give up their identity to use an AI tool.
On the eve of the explosion of on-chain options
Options are becoming a new anchor in the cryptocurrency market.
WEEX AI Hackathon: How Did This AI Trading Winner Succeed?
A self-taught AI trading enthusiast achieved top-10 results at the WEEX AI Hackathon. Learn about the mindset, AI tools, and lessons behind this impressive performance.
One Balance to Rule Them All: Gravitas' On-Chain Prime Broker Ambition
Forty years ago, a technological revolution broke the isolation of information, reshaping Wall Street. Forty years later, Grvt aims to break the isolation of capital with an on-chain prime brokerage model.
That person who cashed out at the NFT peak is now selling a new shovel in the OpenClaw craze
A skilled person never picks the table, they eat meat with every bite.
Inter-generational Prisoner's Dilemma Resolution: The Nomadic Capital and Bitcoin's Inevitable Path
When the Baby Boomer generation collectively sells off, who will be the "bag holder" in the next asset crash?
Upstream and downstream are starting to fight, all for the sake of everyone being able to "Lobster"
「Lobster」 may not be a mature product yet, but it has already ushered in a new era of 「AI Assistants」.
Circle and Mastercard Announce Partnership, the Next Stage for the Crypto Industry Belongs to Payments
Stablecoins are transitioning from a speculative tool to real financial scenarios such as payments, cross-border transfers, and store of value.
From 5 Mao per kWh of Chinese electricity to a $45 API export: Tokens are rewriting currency units
When the same unit can both measure hashing power and facilitate payments, it ceases to be just a term and begins to evolve into a new currency of both value and influence.
Why is OpenAI playing catch-up to Claude Code instead?
Anthropic Bets Earlier on AI Programming, OpenAI Strategic Tempo Misaligned
Vitalik wrote a proposal teaching you how to secretly use AI large models
Vitalik believes that in the AI era, users should not have to sacrifice their identity to use an AI tool.
The doubling of Circle's stock price and the paradigm shift of stablecoins
The initial investments from Circle and Stripe, whether it is the R&D expenses for Arc, the high financing costs associated with Tempo, or the billion-dollar acquisitions of Bridge-type assets, are more akin to "placement fees" rather than commercially recoverable investments in the short term.
2025 South Korea CEX Listing Post-Mortem: Investing in New Coins = 70% Loss?
The 2025 South Korean exchange's new token listing performance is structurally similar to Binance's, with no significant differences.
BIP-360 Analysis: Bitcoin's First Step Towards Quantum Immunity, But Why Only the "First Step"?
This article explains how BIP-360 reshapes Bitcoin's quantum defense strategy, analyzes its enhancements, and discusses why it has not yet achieved full post-quantum security.
50 million USDT exchanged for 35,000 USD AAVE: How did the disaster happen? Who should we blame?
Due to a fatal flaw in the transaction path, a $50 million DeFi operation was executed with almost zero protection, resulting in nearly the entire amount of funds evaporating in a tiny liquidity pool.
The Cryptographic Past of the Middle East
Reality is often more exciting than fiction.
Resolving the Intergenerational Prisoner's Dilemma: The Inevitable Path of Nomadic Capital Bitcoin
When the baby boomer generation collectively sells off, who will become the "greater fool" in the next round of asset crashes?
Who Will Control AI? Why Decentralized AI May Be the Only Alternative to Government and Big Tech
AI has become critical infrastructure, and governments and corporations are competing to control it. Centralized development and regulation are entrenching existing power structures. The Web3 community is building a decentralized alternative — distributed compute, token incentives, and community governance — before that window closes.
App