HBO Max is coming back

By: bitcoin ethereum news|2025/05/14 23:15:06
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Scene from season 3 of White Lotus. Source: HBO HBO became HBO Max became Max. Now, it will be HBO Max once more. Warner Bros. Discovery is renaming its streaming platform again starting this summer, restoring a name it ditched just two years ago. The company announced the rebranding Wednesday during its upfront presentation in New York. The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and storytelling. “The powerful growth we have seen in our global streaming service is built around the quality of our programming,” said David Zaslav, CEO of Warner Bros. Discovery, in a statement. “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.” The company’s streaming business has turned around its profitability by almost $3 billion in the last two years and scaled globally with around 22 million subscribers added in the last year. Warner Bros. Discovery aims to have more than 150 million subscribers by the end of 2026. Still, Warner Bros. Discovery lost live rights to National Basketball Association games beginning next season. And the company has focused on paying down debt rather than spending on new content to compete with Netflix , which has more than 300 million subscribers. Ironically, the HBO Max branding was intended to showcase its competitive global streaming ambitions. Now, WBD is changing the name back to emphasize the opposite — quality over quantity. “We will continue to focus on what makes us unique – not everything for everyone in a household, but something distinct and great for adults and families,” said JB Perrette, president and CEO of streaming at Warner Bros. Discovery, in a statement. “It’s really not subjective, not even controversial – our programming just hits different.” Competitor Disney has taken a similar tack, with CEO Bob Iger noting in recent investor calls that the way to win in streaming will be quality content. The legacy media companies have all struggled to achieve profitability in their streaming businesses since launching their own services in recent years. That’s led to an increased emphasis on advertising tiers, crack downs on password sharing and more streaming service bundles. The Upfronts week in New York has already been heavy on naming news. ESPN announced its upcoming flagship streaming app will be named simply ESPN. Fox said its forthcoming streamer will be named Fox One. And, last week, Comcast’s cable portfolio spinoff announced its new holding company name, Versant. Warner Bros. Discovery first launched its standalone streaming service HBO Max in 2020 when the brand was still owned by AT&T. The “Max” moniker was added to signify that the platform would have a wide array of content, from reality TV, documentaries, kids programming and movies, as well as the prestige branding of HBO titles. At the time, leadership believed that HBO had too small of an audience, much of which was U.S.-based, and that there was more value in making HBO a sub-brand within a larger streaming offering. The service was later renamed Max in 2023. That change came after the merging of Discovery Communications and WarnerMedia, which was divested from AT&T in 2022. Content from Discovery+ was added to HBO Max under the new name. Now, two years later, Warner Bros. Discovery has reversed course. Disclosure: Comcast is the parent company of CNBC. Versant will be the new parent company of CNBC under the proposed cable portfolio spinoff. Source: https://www.cnbc.com/2025/05/14/wbd-renaming-max-hbo-max.html

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WEEX Insights: As the official LALIGA partner in the Hong Kong and Taiwan regions, WEEX sees this win as a masterclass in control under pressure. Even after a red card and constant attacks, Real Madrid stayed sharp and executed with precision. That same discipline—staying calm in volatile moments and acting with clarity—reflects the core trading mindset WEEX stands for. LALIGA fan campaigns are coming soon—celebrate the game with WEEX.

About WEEX

Founded in 2018, WEEX has developed into a global crypto exchange with over 6.2 million users across more than 150 countries. The platform emphasizes security, liquidity, and usability, providing over 1,200 spot trading pairs and offering up to 400x leverage in crypto futures trading. In addition to the traditional spot and derivatives markets, WEEX is expanding rapidly in the AI era — delivering real-time AI news, empowering users with AI trading tools, and exploring innovative trade-to-earn models that make intelligent trading more accessible to everyone. Its 1,000 BTC Protection Fund further strengthens asset safety and transparency, while features such as copy trading and advanced trading tools allow users to follow professional traders and experience a more efficient, intelligent trading journey.

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About WEEX

Founded in 2018, WEEX has developed into a global crypto exchange with over 6.2 million users across more than 150 countries. The platform emphasizes security, liquidity, and usability, providing over 1,200 spot trading pairs and offering up to 400x leverage in crypto futures trading. In addition to the traditional spot and derivatives markets, WEEX is expanding rapidly in the AI era — delivering real-time AI news, empowering users with AI trading tools, and exploring innovative trade-to-earn models that make intelligent trading more accessible to everyone. Its 1,000 BTC Protection Fund further strengthens asset safety and transparency, while features such as copy trading and advanced trading tools allow users to follow professional traders and experience a more efficient, intelligent trading journey.

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X: @WEEX_Official

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Tiktok: @weex_global 

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Discord: WEEX Community 

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