Plutus Launches PLUS More on Base: A New Era of Tokenised Loyalty Rewards

By: cryptopotato|2025/05/14 14:00:19

[PRESS RELEASE – London, United Kingdom, May 13th, 2025]Plutus became a pioneer in on-chain integrated finance as the first to tokenise real-world assets (RWA) through on-chain loyalty rewards with Pluton (PLU) in 2015. Since its introduction during the early era of blockchain, PLU has continued to provide on-chain utility and has rewarded over $58M in in-app savings over the past decade. Today, Plutus announces the go-live of PLUS More—a new, timeless addition for PLU stackers seeking to maximise savings on their spending with the Plutus Card.Built on Base, the Ethereum Layer 2 incubated by Coinbase, PLUS More marks a new chapter in the evolution of traditional rewards, bringing them into the open, permissionless world of decentralised finance. It redefines how loyalty value is earned, owned, and used—all on-chain.PLUS More is more than a rewards system — it’s a movement.One that shifts control from corporations to consumers, from closed ecosystems to open infrastructure, and replaces forgettable points with tokens designed for practical use.From Points to Protocols: Loyalty, RewiredEvery year, billions in loyalty rewards, from airline miles to cashback, go unclaimed. Traditional loyalty systems are fragmented, hard to track, and nearly impossible to transfer — they’re broken. PLUS More redefines loyalty by transforming these legacy models into interoperable, self-custodied tokens, usable across the Plutus app and beyond.To start, Plutus Card customers in the UK & EU will be able to tokenise their rewards in-app and request payouts on the Base network, pending the approval of relevant licensing, which is currently in progress. Once licensing under MiCA and the UK FCA is in place, PLUS token holders will also be able to access a growing marketplace of partner perks, travel discounts, and digital gift cards, all powered by smart contracts on Base.This ecosystem will be supported by FUEL, a new on-chain network fee (similar to GAS on Ethereum), launching alongside the PLUS token. FUEL is designed to keep the system sustainable over time by recycling rewards back to customers instead of minting new tokens.To see full details: PLUS Morehttps://youtu.be/IbR49AlmX7c?si=i8uIZNTmprsUfwJdFrom launching the first tokenised loyalty rewards a decade ago to building a scalable rewards infrastructure across the UK and EU, Plutus is the most experienced player to innovate and lead the next wave of real-world on-chain utility. With a sustainable loyalty system for everyday use, FUEL, and Rewards-as-a-Service (RaaS), Plutus is now primed for expansion—making a future US launch possible.Through RaaS, businesses can connect to the PLUS More network and launch their own branded loyalty programs, driving growth while giving their customers greater control and real-world utility from rewards.All of this is built on Base.To Read more from Founder & CEO, Danial Daychopan:What’s NextThe PLUS More network is now live on Base. Currently, rewards are issued as in-app points and are not available on-chain, with tokens being non-transferable. Distribution to eligible Plutus Cardholders will begin once licensing approval is granted. Additional features, including expanded RaaS capabilities for brand partners, are under development and will be launched once licensing is secured: Full Details.About PlutusPlutus pioneered the tokenisation of real-world assets (RWA) in 2015 with the launch of Pluton (PLU), the world’s first on-chain loyalty rewards token. Since then, it has reshaped everyday spending—delivering over $58M in savings and real crypto rewards to customers. Today, Plutus unveils its biggest leap forward: PLUS More, a next-generation on-chain rewards system offering a minimum of 3% back on card spend with the Plutus Card, empowering customers and PLU stackers with real savings, true ownership, and on-chain utility.For media inquiries, partnerships, or ecosystem integrations, users may contact:press@plutus.itwww.plutus.itThe post Plutus Launches PLUS More on Base: A New Era of Tokenised Loyalty Rewards appeared first on CryptoPotato.

Currently, most Web3 projects are still in the stage of functional fragmentation, often focusing only on a single aspect, such as IP asset tokenization, transaction functionality, or a simple incentive model. This structural dispersion has become a key bottleneck hindering the industry's scale application.

BeatSwap's approach is more integrated, integrating multiple core modules into the same system, including:

· IP authentication and on-chain registration

· Authorization-based revenue sharing mechanism

· User-engagement-driven incentive system

· Transaction and liquidity infrastructure

Through the above integration, the platform builds an end-to-end closed-loop path, allowing IP rights to complete a full cycle of "creation, use, and monetization" within the same ecosystem.

Expanding from Web3 to a broader market: Restructuring the music industry's supply-demand structure

BeatSwap is not limited to existing crypto users but is attempting to take the global music industry as a starting point, actively creating new market demand. Its core strategies include:

Exploring and incubating music creators (Artist discovery)

Building a fan community

Igniting IP-centric content consumption demand

The current global music industry is valued at around $260 billion, with over 2 billion digital music users. This means that the potential market corresponding to the tokenization and financialization of IP far exceeds the traditional crypto user base.

In this context, BeatSwap positions itself at the intersection of "real-world content demand" and "on-chain infrastructure," attempting to bridge the structural gap between content production and financial flow.

"Space" to Launch in Q2 2026: Building the Core of SocialFi

BeatSwap's upcoming core product "Space" is scheduled to launch in the second quarter of 2026. This product is defined as the SocialFi layer in the ecosystem, aiming to directly connect creators with users and achieve deep integration with other platform modules.

Key designs include:

A fan-centric interactive mechanism

Exposure and distribution logic based on $BTX staking

User paths connected to DeFi and liquidity structures

Thus, a complete user behavior loop is formed within the platform: Discovery → Participation → Consumption → Rewards → Trading

$BTX Token Mechanism: Evolving from an Incentive Tool to a Value Carrier

$BTX is designed to be a core utility asset within the ecosystem, rather than just a simple incentive token, with its value directly tied to platform activity and IP use cases.

Main features include:

· Yield distribution based on on-chain authorized actions

· Value reflection based on IP usage and user engagement dynamics

· Support for staking and DeFi participation mechanisms

· Value growth driven by ecosystem expansion

With the increased frequency of IP use, the utility and value support of $BTX will enhance simultaneously, helping alleviate the "disconnect between value and utility" issue present in traditional Web3 token models to some extent.

Accelerating Global Exchange Layout: Enhancing Liquidity and Accessibility

Currently, $BTX has been listed on several mainstream exchanges, including:

Binance Alpha

Gate

MEXC

OKX Boost

As the launch of "Space" approaches, BeatSwap is actively pursuing more exchange listings to further enhance liquidity and global accessibility, laying a foundation for future market expansion.

Beyond Web3: Aiming for a Larger-Scale Integration of Content and Finance Markets

BeatSwap's goal is no longer limited to the traditional Web3 narrative but aims to target over 2 billion digital music users and a trillion KRW-scale content market.

By integrating content creators, users, capital, and liquidity into a blockchain framework centered around IP rights, BeatSwap is striving to build a next-generation infrastructure focused on "IP tokenization."

Conclusion

BeatSwap integrates IP authentication, authorization distribution, incentive mechanism, transaction system, and market construction to establish a unified structure that bridges the full lifecycle path of IP rights.

With the launch of the Q2 2026 "Space," the project is expected to become a key infrastructure connecting content and finance in the IP-RWA (Real World Assets) track.

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