STARTUP's Price Surges 40x in 30 Minutes: How did he become the Emotion King of Believe?

On-chain data on May 15th shows that a crypto KOL, him (@himgajria), orchestrated a pump-and-dump to make a meme coin surge 40x within an hour. Could it be that with Bitcoin back above $100,000, the springtime on the Solana blockchain has returned?

Early in the morning, him bought $10,000 worth of the meme coin STARTUP at its lowest point, acquiring nearly 25 million tokens. He then continuously pumped the price on Exchange X. In less than half an hour, STARTUP took off directly from 0.0004 to 0.016, experiencing a rapid 40x surge. The market cap skyrocketed from $450,000 to $20 million in one go, enlarging him's position to $430,000.

Indeed, the early bird not only catches the worm but also includes the ruthless individuals who make money through pump-and-dumps.

The Emotion Accelerator Disguised as a Startup

STARTUP's concept revolves around being a "startup company," avoiding product development discussions and focusing solely on market cap as its business model. Their slogan is simply, "The product is the market cap." This carries a satirical tone, precisely targeting the narrative of overvalued traditional VC practices.

The project was launched from Launchcoin, inherently carrying a hint of insider genes. Right from the start, the official stance was clear: no execution risk, no roadmap; the entire price movement relies on the community and emotions.

STARTUP frequently emphasizes "real-time buyback + burn" on Exchange X, whether you believe it or not, the market does. The narrative claims to be the "Y Combinator on the blockchain," where every buyer is an angel investor, with an infinite Total Addressable Market—reminiscent of a Web2 VC's PowerPoint pitch.

A transparent play executed with precision, a venture filled with emotion disguised as a startup accelerator, reminiscent of yesterday's vigorous goonc pump.

Within STARTUP's official narrative, the team is blatantly marked as "NA" (non-existent), initial circulation and total supply are undisclosed, even the founder's Twitter lacks official verification; it was gradually uncovered by netizens. The entire project exudes a wild and grassroots legendary vibe.

I Am Not Telling a Story, I Am Creating a Narrative

From a market cap of $450,000 to peaking at over $20 million, a surge of over 40x, the mastermind behind the scenes, the pump king kol, responded to skepticism about his pump and dump on his social media platform: considering adding 4 more memes to this meme coin because it is clear that this is where the attention is focused—"no execution risk."

Unicorn, Gooncoin, Theranos, and Startup—I just picked the oldest one + my favorite story—"product is market cap" (this line is in the meme coin Startup's official X account bio).

At my scale, if I wanted to, I could monopolize the supply of any company, but I didn't do that because distribution is essential. In other words, my decisions are unbiased. I am not an authority—choose what you want—let the market decide.

This wave of actions by him can be summarized as: precise timing + public opinion explosion + controversy response.

Not only did he buy in at the exact bottom, but he also continued to amplify the attention on social media. Faced with skepticism about his pump and dump, he cleverly responded, emphasizing that his focus is on the "attention spot" and quoted Startup's slogan "product is market cap" to reverse-validate the value logic. At the same time, he distanced himself from manipulation suspicions, stating that he had the ability to monopolize the supply but chose distribution, attempting to establish an image of a "decentralized value discoverer."

At the same time, other accounts such as @0xZone_, 0xsun, meme god gake also jumped in, community enthusiasm quickly surged, and the narrative atmosphere was fully charged.

In addition to STARTUP's own low market cap and limited liquidity, fund flows from KOLs like him almost have the power to control the market. Coupled with the current revival of meme coin trading in the Solana ecosystem, the entire market is in a highly speculative mood, and STARTUP has emerged as the strongest emotional play of the day.

The expected retracement after the surge arrived on cue, but STARTUP has secured a spot on the meme hotlist, becoming a key footnote in the Solana emotional cycle.