From Community Crisis to Global Brand, How Did Pudgy Penguins Turn the Tide to Become an NFT Legend?

By: blockbeats|2024/12/20 14:15:01
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Original Article Title: "From Community Crisis to Global Brand, How Pudgy Penguins Turned the Tide to Become an NFT Legend?"
Original Article Author: Yinan

Pudgy Penguins: A Brief History

Pudgy Penguins is an iconic NFT project that was launched on the Ethereum network in July 2021, with a total of 8888 unique cartoon penguin NFTs, each featuring randomly generated traits from as many as 150 hand-drawn components. These penguins are unique as they can have up to 5 randomly generated distinct features, including special backgrounds, body types, shirts, and accessories. With its unique art style and community strength, the project quickly became one of the stars in the NFT craze.

In the early stages, Pudgy Penguins was launched by X user ColeThereum and anonymous users Tubby, Mr. Mickyj, and Jonah in July 2021. However, as the project progressed, governance issues led to a trust crisis. The original founders were allegedly involved in embezzling funds allocated for the project's development. Suspicion regarding the integrity of the project founders severely impacted the value of Pudgy Penguins.

In early 2022, the NFT community pushed for a team change, with community member Luca Netz taking over the project for 750 ETH and assuming the role of CEO, charting a new course for Pudgy Penguins. The new team members included Chief Marketing Officer Nicholas Ravid, Chief Technology Officer Lorenzo Melendez, Chief Creative Officer Peter Lobanov, and Chief Operating Officer Dr. Kaizu. The new team is committed to transforming it into a global brand, focusing on IP development and cross-disciplinary collaborations such as toys, animation, and metaverse projects.

Pudgy Penguins Ecosystem

Pudgy Penguins' brand expansion strategy revolves around digital IP as the core, achieving diversified development through cross-domain integration. The project is not limited to the NFT market but has also expanded its brand into multiple fields.

Pudgy Toys

Pudgy Penguins has launched a physical toy series called Pudgy Toys, the first commercial product directly licensed by the community. Released on May 18, 2023, as an extension of the NFT, targeted at children and collectors. Pudgy Toys not only have high cuteness but are also connected to the Pudgy World virtual world through QR codes. This innovation enhances the interaction between toys and the digital world, providing users with a richer experience. Pudgy Toys can be purchased on Amazon, as well as in Walmart stores or on the Pudgy Penguins official website.

From Community Crisis to Global Brand, How Did Pudgy Penguins Turn the Tide to Become an NFT Legend?

Pudgy World

Pudgy World is the metaverse world created by Pudgy Penguins on zkSync, providing holders with a personalized interactive experience.

The Pudgy Toy features a QR code that allows entry into Pudgy World, where you can explore a virtual penguin world, engage in mini-games, build your own ice hut, and more. This virtual world's launch not only strengthened the community's cohesion but also positioned Pudgy Penguins as a key bridge from the Web2 world to explore the Web3 world.

Pudgy Penguins NFT

The Pudgy Penguins NFT includes Pudgy Penguins and the derivative NFT series Lil Pudgy and Pudgy Rods.

Derivative NFT Series

Lil Pudgy

Lil Pudgy is a collection of 22,222 NFTs launched in December 2021 and minted on the Ethereum blockchain. Pudgy Penguin holders received these NFTs as a free airdrop, while the rest were sold through public sales.

Pudgy Rods

Pudgy Rods, also known as "rogs" (previously known as "Pudgy Presents"), were initially released as a free NFT giveaway by the original Pudgy Penguins team on August 30, 2021, with each Pudgy Penguin receiving one. Pudgy Rods are mystery eggs wrapped in a red ribbon. On Christmas Day, the mystery was finally unveiled: a fishing rod was inside each egg.

$Pengu Token

Founder Luca announced on December 6 on Twitter the official launch of Pudgy Penguins' native coin, the $PENGU token, to be issued on the Solana blockchain.

Total Supply: 88,888,888,888 (88.89 Billion), with an initial circulating supply of 62,415,951,646 tokens, distributed as follows:

· Public Goods: 4%

· Proliferation: 4%

· Liquidity: 12.35%

· Pudgy Community: 25.9%

· Other Communities: 24.12%

· FTT Holders: 0.35%

· Current and Future Team: 17.8%

· Company: 11.48% (1-year cliff, 3-year linear)

Airdrop

On December 16, Binance announced that the Binance Holder Airdrop for the 5th project, Pudgy Penguins (PENGU), has been launched, with $PENGU listing scheduled for December 17, 2024, at 22:00 (GMT+8), where BNB holders will receive 3% of the circulating supply.

The reason for Pengu's widespread attention is not only due to its listing on Binance but also because of the community's focus on its extensive airdrop coverage. 25.9% of the total PENGU token supply will be distributed to members of the Pudgy Penguins ecosystem through an airdrop, with an additional 24.12% allocated to "Other Communities," which include active addresses on Solana and Ethereum. Eligible participants will receive the airdrop and have 88 days to claim their tokens.

In the image, Foresight News compiled information from the internet to determine the airdrop amounts corresponding to each role. Surprisingly, the NFT that can receive the most PENGU tokens is not the pudgy penguin but the highest rarity Pudgy Rods.

Pudgy Penguins Success Factors

Brand and IP Development

Through its cute and adorable character design, Pudgy Penguins has resonated with both young people and users of all ages. CEO Luca Netz emphasizes that branding and marketing are core drivers. The introduction of physical toys has also enriched the virtual IP. Within seven months, the sales of physical toys exceeded 750,000 units.

Innovative Marketing

Monthly exposure in the tens of billions: Dynamic GIF views reaching 13.8 billion, Instagram followers exceeding 1.23 million, TikTok views surpassing tens of millions. Additionally, offline events such as Miami's Art Basel have contributed to the brand's influence.

IP Licensing and Sharing

Pudgy Penguins recently paid out millions of dollars in licensing fees to NFT holders and launched the on-chain IP licensing platform OverpassIP, aiming to create globally recognized brands similar to Hello Kitty and Pokemon.

Gamification and Digital Experience

In 2024, Pudgy Penguins will introduce Pudgy World, an open-world online game built on zkSync, integrating physical toy QR codes to achieve a seamless digital-to-physical experience.

Pudgy Penguins Future Roadmap

Pudgy Penguins will be launching its own blockchain called Abstract along with an incubator program.

Abstract is a Layer 2 built on Matter Labs' ZK Stack and EigenLayer's data availability layer EigenDA, making the development of decentralized applications easier, more affordable, and secure. In addition to constructing this chain, Pudgy Penguins also plans to establish a developer incubator aimed at helping applications go from 0 to 1.

Abstract recently secured a $11 million investment led by Peter Thiel's Founders Fund. This strategic funding round was led by Peter Thiel's Founders Fund, with other investment firms including Fenbushi Capital, 1kx, Everest Ventures Group, and Selini Capital.

Pudgy Penguins has two missions: first, to become synonymous with penguins worldwide. When people think of penguins, they hope they immediately think of Pudgy Penguins; second, to become the mascot and representative of cryptocurrency.

Summary

Since the launch of Pudgy Penguins, it has experienced both the NFT's glory moments and its darkest hours. However, with its unique cartoon image, innovative brand building, and strong community power, Pudgy Penguin has evolved from an early controversial NFT project into a globally influential brand in both the blockchain and real-world. NFT has also surged from its lowest point of around 1 ETH to today's floor price of 17.9 ETH, making it one of the most eye-catching NFTs of the year.

Through the physicalization of toys, the launch of the virtual interactive platform Pudgy World, as well as innovative tokenomics and IP licensing, Pudgy Penguins have redefined the value and use cases of NFTs. Under the leadership of CEO Luca Netz, the strategic development of Pudgy Penguins has demonstrated unprecedented innovation and diversity, laying a solid foundation for the brand's future from building the Abstract ecosystem, to the incubator program, and to cross-platform IP licensing. By continuously deepening the brand's mission, Pudgy Penguins has not only successfully attracted a broader audience but also injected vitality into the entire Web3 ecosystem.

In the future, Pudgy Penguins' goal is not only to become a global symbol of penguins but also to be a representative mascot in the cryptocurrency field. On the path where technology meets culture, it has already taken solid steps and contributed to the growth of web3 user base.

Related Links:
All You Need to Know About Pudgy Penguins in One Article
Binance Pudgy Penguins (PENGU) Report
Year-End Bonus! PENGU Wealth Effect, Airdrop Eligibility Fully Explained
How Did Pudgy Penguins Become a Blue-Chip NFT Project?
Pudgy Penguin CEO's Latest Interview: a16z Could Have Bought Pudgy Equity Cheap, but They Chose to Write a Sky-High Check to Moonbirds | In-Depth Dialogue
Pudgy Penguin CEO Interview: Revealing the Story Behind the "Against the Tide" Rise of Pudgy Penguin NFT
This article is a contribution and does not represent the views of BlockBeats.

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China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk


Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:


To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:


  Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:


  I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities


  (I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.


  The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.


  A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.


(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.


  Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.


  II. Sound Work Mechanism


  (III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.


  The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.


  (IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.


  III. Strengthened Risk Monitoring, Prevention, and Disposal


  (5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.


  (6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.


  (7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.


  (8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.


  (IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.


  (X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.


 (XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.


  (XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.


  IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities


(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.


  (XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.


  (15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.


  V. Strengthen Organizational Implementation


  (16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.


  (17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.


  VI. Legal Responsibility


  (18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.


  (19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.


  This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.


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